Online outrage can benefit brands that take stances on social issues
As influential figures, brands have the power to incite social change by taking stances on social issues. To bring about ...
Read moreDetails
Tag: brands
Kantar BrandZ Top 30 Most Valuable South African brands worth $31.6 billion
While the overall value of the Top 30 declined by $3.3 billion (-9%) versus last year, against a backdrop of ...
Read moreDetails
False advertising in the beauty industry … and its impact on women
As an advertising graduate, I explore what is a clever deception that perpetuates unrealistic beauty ideals, leaving women grappling with ...
Read moreDetails
Programmed to prosper: how pDOOH helps brands adapt to a changing world
Fast and flexible, with real-time optimisation, programmatic DOOH tech offers a variety of solutions to meet changing consumer needs.
Read moreDetails
Will conversational search change ad targeting for brands?
Conversational search -- engaging with a brand bot to learn whether a product meets your needs and desires -- is ...
Read moreDetails
Action learning: Real life experience for creative students
Action learning is a novel experiential learning approach that requires students to tackle problems with curiosity and active exploration.
Read moreDetails
