Culturally relevant brands connect with consumers (with video)
Brands that tap into current social discussions will win favour with consumers, but they must do so in the right ...
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Tag: brands
POPI is coming! Here’s how you can prepare for its massive impact on digital marketing (with photos and videos)
The Protection of Personal Information Act (POPI) will be coming into effect within the next two years and will have ...
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African entrepreneurs showcase their innovation (with photos and videos)
From a self-taught app created entirely on a phone, and a trading platform for livestock, to an insect diet, and ...
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The rise and rise of Influencer Marketing
Influencer marketing, which many say brings a brand closer to consumers, will continue to cause a stir in 2018, as ...
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Think of eSports as entertainment, not a sport
eSports is fast becoming a booming space, both for competitors and advertisers in South Africa. But what is its appeal? ...
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The changing role of dads in ads
The way dads are portrayed in advertising is changing. And some South African examples are setting the scene.
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