Stirring the suds: SA’s soapies still grab audience attention
Since South Africa’s most watched programme came to an abrupt end, the jury has been out on who is in ...
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Tag: Britta Reid
Passion and excitement, and ‘mo Bona’
Three months ago I wrote about the inspiring coffee klatch that I had enjoyed with some of the Caxton Magazines ...
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AMPs vs ABCs and now RPCs: Round two of the BIG debate
Around Easter The Media Online ran an article entitled 'AMPS vs. ABCs, circulation vs. readership: The BIG debate'. The conversation ...
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Audience research: No quick-fix solutions as SAARF presents findings
On 21 April an impressive contingent of media owner, media agency, research and marketing personnel descended on the Bryanston Country Club. ...
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Interested bidders briefed on establishment survey tender
Suitably qualified research companies interested in tendering for the development and implementation of an establishment survey (ES) have been briefed and ...
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WPP’s Sorrell: Print media advertising ‘more effective’ than given credit for
Until midyear last year, I worked for a WPP media agency. WPP is the world’s largest communication services group, founded ...
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