Around Easter The Media Online ran an article entitled ‘AMPS vs. ABCs, circulation vs. readership: The BIG debate’. The conversation was sparked by Independent Media’s claims tha... Read more
On 21 April an impressive contingent of media owner, media agency, research and marketing personnel descended on the Bryanston Country Club. There was a definite crackle of anticipation as w... Read more
Suitably qualified research companies interested in tendering for the development and implementation of an establishment survey (ES) have been briefed and invited to submit request for infor... Read more
Until midyear last year, I worked for a WPP media agency. WPP is the world’s largest communication services group, founded by Sir Martin Sorrell. Unforgettably described by the Guardian news... Read more
Turning on your TV these days is dangerous for the faint-of-heart. You might land on the lesbians in Orange is the New Black in the throes of oral sex or perhaps someone defecating in Shamel... Read more
When the concept of ‘native advertising’ was first bandied about, I must confess to having had a slight sense of déjà vu, writes Britta Reid. After all, those of us who had been around for a... Read more
