A first to market: Cyber Monday radio and digital media auction in SA
Mediamark, with its media brand partners, will be running a first of its kind 'silent' auction on Cyber Monday, 30 ...
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Tag: buying
Digital advertising is changing and so should our tactics
We need to move away from being fixated on action type campaigns only and see the relevance of generating real ...
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Framework for a media agency of the future: Amplifi SA restructures to streamline Dentsu Aegis Network
After her appointment as director of Amplifi South Africa, Celia Collins has been overseeing a significant restructuring of the business.
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A rethink in the approach to media by agencies and advertisers
Media fragmentation, multi-screening and the rise of on-demand consumption have all forced a rethink of media strategy in South Africa.
Read more![In-house or outsourced buying: SA media agencies debate issue [part one]](https://themediaonline.co.za/wp-content/uploads/2017/03/binary-1327512__340.jpg)
In-house or outsourced buying: SA media agencies debate issue [part one]
Clients bringing their digital buying in-house, and excluding an agency entirely, is nothing new; in fact it is a debate ...
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No matter the media type, Marnox Media has your back
CYBERTORIAL* Whether you are an advertising agency, media agency or a retailer, Marnox Media has you covered for brand exposure across ...
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