A new media frontier within the digital revolution
Companies will need to start promoting a culture of high-level continual learning, experimentation, adaptation and brainstorming if they are to ...
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Tag: campaigns
Why the role of the media is so important to free and fair elections in Africa
The news media is usually one of first casualties of bungled or contested elections. From the recent US elections, the ...
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Google Search Console: Tips and tricks for digital specialists
Whenever I interview a candidate for an SEO position, I have to ask: When last did you use Google Search ...
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India’s OOH scene, chaotic and creative
I have just returned from India. My mind is still processing the deluge of impressions that soaked into it; many ...
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Having a relevant presence across Africa
CYBERTORIAL* Activations specialist Oomph! Media Group, has the on-the-ground know how across the African continent, to deliver exactly what its clients ...
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The anatomy of a successful advertising campaign
The components that make up an advertising campaign can be compared to different body parts. And just like body parts, ...
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