Tag: campaigns

Now more than ever you need to consider essential partners when leveraging brand spend to promote products and services to ...

Marketing and advertising consultants, SCOPEN, have presented the third edition of AGENCY SCOPE South Africa (2019/20).

I’m not a fan of programmatic advertising -- not because I’m a Luddite or I don’t understand how it works. ...

Artificial intelligence is becoming a must-have in the marketing industry, that it even has a name: AI marketing.

Members of the National Association of Broadcasters are putting their power to good use to help address societal challenges via ...

The truth be told, awards do not automatically equal success. Campaigns that move consumers to act, do.