Integration and the art of navigating a myriad of channels and formats
A multichannel, integrated campaign can increase a brand’s reach and appeal to customers, but only if done in the right ...
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Tag: campaigns
AI won’t be biggest thing since sliced bread but WILL change TV advertising
Thanks to AI, we can now build and run powerful synthetic tests and controls on campaigns. Finally, TV is now ...
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Lessons from KPMG: Be on guard, South Africans are on your case
What is fascinating about SA is how engaged its citizen are... They don’t behave the way they are told to. ...
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A new media frontier within the digital revolution
Companies will need to start promoting a culture of high-level continual learning, experimentation, adaptation and brainstorming if they are to ...
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Why the role of the media is so important to free and fair elections in Africa
The news media is usually one of first casualties of bungled or contested elections. From the recent US elections, the ...
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Google Search Console: Tips and tricks for digital specialists
Whenever I interview a candidate for an SEO position, I have to ask: When last did you use Google Search ...
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