Tag: Caroline Smith

The line clients love to drop on agencies – and the one that gets the biggest eye-roll in return – is: ...

I recently gave a talk to a cohort of UJ public relations students. The topic was future-proofing yourself for your ...

Drafting this piece gave me an acute attack of blank page fever. I am passionate about measurement and I really, ...

There are many ways to “do” public relations, but getting it really right – in other words, attaining the greatest ...

What happens when your organisation is bitten by a crisis that threatens its reputation? Caroline Smith and Allison MacDonald have ...

Reputation has always mattered – and now, more than ever. Here are seven suggestions for safeguarding your societal standing.