SA’s Gen Z says ‘walk the walk’, has no patience for rhetoric, influences others
Inauthenticity is the death knell for relationships between brands and South Africa’s Gen Z population, and because of this new ...
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Tag: cause marketing
The rise of cause marketing and its importance
Marketing should not just be about building brands and driving sales, but it should also endeavour to make a difference. ...
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Companies promoting causes can be accused of ‘wokewashing’, in it for good PR
Brands connecting with social issues can be a win-win: Consumers become aware of important social issues that may lack media ...
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It’s a question of… finding the heart of cause-related marketing
The innovative cause marketing campaign behind the Centrum Guardians crusade recently won international recognition being honoured with the Global Eye ...
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