Marketing should not just be about building brands and driving sales, but it should also endeavour to make a difference. This is called cause-related marketing, Read more
Brands connecting with social issues can be a win-win: Consumers become aware of important social issues that may lack media exposure and brands connect with like-minded consumers in a more... Read more
The innovative cause marketing campaign behind the Centrum Guardians crusade recently won international recognition being honoured with the Global Eye on Innovation President’s Award. The ca... Read more
