Media agencies compete for new business in 45 pitches a year
Rising new business costs are a growing concern for agencies worldwide. In response, SCOPEN conducted a focused study in Brazil, ...
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Tag: Cesar Vecchiano
Competitive conflict? No big deal…
In his latest SCOPEN trend highlight, president and CEO of SCOPEN César Vacchiano notes that where once certain clients would ...
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Creative strategy boosts agency contribution to clients’ growth
By far the hardest question to answer in the AGENCY SCOPE study is when we ask marketers, “How much has ...
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AGENCY SCOPE 2021: Trends on the path to new world agility
Some of the trends seen in global Agency Scope research will be a barometer for the pressures, proficiencies and pandemic ...
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