How can brands earn a piece of the attention economy pie?
When we think of attention economics, brands must entice users to volunteer their attention and spend money. It is also ...
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Tag: Charis Apelgren-Coleman
Noxolo Grootboom: Taking ownership of her personal brand
‘Ndinithanda nonke emakhaya (I love you all)’ is a term used by and associated with broadcast legend, Noxolo Grootboom. She ...
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The ‘new normal’ consumer needs your attention
As South Africans emerge from the pandemic with considerably less spending power, consumer brand relationships are likely to permanently be ...
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Sticky content: The art of attracting, converting and retaining audiences in 2021
What’s the probability that you’ll remember every piece of content that you’ve consumed today? With so much marketing material in ...
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Data analysis in radio: A new way of connecting
Becoming insights driven is a fundamental operational transformation that radio must pivot to now – or risk losing out to ...
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Netflix’s ‘Cuties’: Crossing the line or a cautionary tale?
‘Cuties’ is a 2020 French coming-of-age drama film written and directed by Maïmouna Doucouré in her feature directorial debut. Is ...
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