When we think of attention economics, brands must entice users to volunteer their attention and spend money. It is also one of the most valuable resources of the digital age. Read more
‘Ndinithanda nonke emakhaya (I love you all)’ is a term used by and associated with broadcast legend, Noxolo Grootboom. She graced our screens for decades and on Tuesday, 30 March 2021, afte... Read more
As South Africans emerge from the pandemic with considerably less spending power, consumer brand relationships are likely to permanently be altered. Read more
What’s the probability that you’ll remember every piece of content that you’ve consumed today? With so much marketing material in the world, today's audience needs sticky content to retain t... Read more
Becoming insights driven is a fundamental operational transformation that radio must pivot to now – or risk losing out to competitors old and new. Read more
‘Cuties’ is a 2020 French coming-of-age drama film written and directed by Maïmouna Doucouré in her feature directorial debut. Is it controversial? Yes. Is it educational? Yes. Does it make... Read more
