The procurement paradox: How the spreadsheet killed the strategic CMO
There is a quiet coup happening in the C-suite. It isn’t being led by a rival brand or a disruptive ...
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Tag: chief marketing officers
The global CMO 2025 agenda: Lessons from abroad
In 2024, global CMOs had their hands full managing costs, optimising performance, and finding ways to ensure AI investments delivered ...
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AI, influencers, marketing and social media: In-depth discussions at Leaderex
With over 750 speakers; including CEO’s, entrepreneurs, industry experts, and academics, Leaderex was a whirlwind of knowledge sharing and insights.
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World of Media: Cinema to overtake digital as fastest growing global advertising medium, The Great Hack on ‘crime scene’ apps, GroupM global CEO departs, Vice staff unionise
The Media Online's weekly wrap of need-to-know global media news.
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Exclusive: How marketers perceive the performance of agencies
New research from SCOPEN has provided insights into the trends of the UK creative communications industry and the perception and ...
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Survey finds what keeps CMOs and brand managers up at night
Social networks are under siege while social activism has reached a 50-year high. Mountains of data accumulate in organisational silos, ...
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