The recent release of the Audit Bureau of Circulations (ABC) results came with the usual hoopla, shouts of doom and gloom, and general sentiment that print is headed for the chopping block.... Read more
Our industry as a whole ignores what it doesn’t know. This is a fact. “I have never listened to RSG. Or Ukhozi. Because I’m ignorant of the station, its content and nuances, best I don’t pla... Read more
Advertising on sporting media may well be more expensive but, says sports fanatic Chris Botha, it is not just about money. Sports marketing and media is big business in South Africa and, for... Read more
Ever wondered which media companies are most attractive to people in the industry? Well, the secret is out. The most popular company for ad sales people is DStv Media Sales and for media age... Read more
A rate card tells you exactly what you need to know to buy or sell advertising. It costs so much for that amount of space on this or that channel. It’s as simple as that. Or is it? Actually,... Read more
This week we look at the latest RAMS figures which cover the period March – June 2012 compared to the same period 2011. But before we start interrograting the figures, an important ann... Read more
