The latest installment in Marvel’s Avengers universe, Avengers: Endgame, which opened in South Africa on 25 April, has proven a massive success. Read more
It’s all about how you tap into and evoke emotion. The audience has a sense of emotional investment in the characters or the brand, which translates to the feeling that they are part of the... Read more
Advertising sales company Cinemark has undergone a rebranding process, and morphed into what will now be known as Ster-Kinekor Sales. Read more
It's international Women's Day today. And it's the day the first Marvel film featuring a female superhero opens on the cinema circuit. Hello Captain Marvel! Read more
2018 was a good year for cinema but this is not reflected in the Oscar nominations for Best Picture. This year’s nominees are notable mainly for their mediocrity. Read more
The advertising and attendance outlook for South African cinema is looking bright for 2019. And there are some major blockbusters on the way too. Read more
