Pitch perfect or idea theft?
“Good artists borrow, great artists steal.” This provocative quote, often attributed to Pablo Picasso, suggests that all creativity is derivative. ...
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Tag: clients
Freedom Day special: Ways of unlocking creative freedom
As South Africa gets ready to commemorate the 31st anniversary of its democracy, and to celebrate its collective freedom, it ...
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The truth about mediocre clients, agencies and business results
When Gillian Rightford asked me to co-chair the Effie Awards South Africa, I was reluctant, to be honest. I was ...
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Human connection in a digitally-driven world
In today's digital age, where advancements in technology are developing faster than their real-world applications can be envisioned, connecting with ...
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Fostering an effective agency-client partnership
In the dynamic landscape of modern business, the relationship between agencies and their clients has evolved into a crucial determinant ...
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Creative strategy boosts agency contribution to clients’ growth
By far the hardest question to answer in the AGENCY SCOPE study is when we ask marketers, “How much has ...
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