In an ideal world for Google Africa chief marketing officer Mzamo Masito, creativity will serve both business and for good. Read more
Vizeum’s South African arm is contributing more to the global business, and the launch of a new business tool will only boost it further. Read more
With media budgets for brands continuing to shrink, agencies are having to be smart about spending, to maximise ROI for clients. Digital has massive potential. Read more
Mindshare SA’s interim CEO, Zia Namooya, is looking for players in the country’s digital sphere to improve the viewability game. Read more
The expectations of the client and the agency need to be spelled out from the start. Sometimes rescuing the previous relationship is more beneficial because changing agencies can be disrupti... Read more
Media strategists are still frustrated by the isolation of different media research currencies, wanting a single source for proper comparisons. Read more
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