The platform revolution and its impact on consumers and media (with videos)
A delineated world, which has seen a platform revolution, is allowing consumers to be the editors of their own media, ...
Read more
Tag: clients
MediaHeads 360 – Ready to produce your campaign
The media industry’s fast pace demands innovative, cost-effective and easy solutions. MediaHeads 360, with its all-inclusive approach, is ideally positioned ...
Read more
Agencies need to stop being punching bags for clients, stand up against unreasonable demands
Agencies must become more proactive, instead of passive, and need to grow some teeth to rebuild trust, a global media ...
Read more
Are we laying bricks, or buying media?
When thinking about this blog in the midst of the daily humdrum, the story of the three bricklayers came to ...
Read more
D2C brands know they must get past creative egos for ads that work
Earlier this week I participated in a lively discussion with two amazing direct-to-consumer advertising and marketing executives: Meryl Draper, founder ...
Read more
Exclusive: How marketers perceive the performance of agencies
New research from SCOPEN has provided insights into the trends of the UK creative communications industry and the perception and ...
Read more
