Exclusive: How marketers perceive the performance of agencies
New research from SCOPEN has provided insights into the trends of the UK creative communications industry and the perception and ...
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Tag: clients
Recent client pitches indicate a growing need for agency specialisation
In the last few months, the IAS (Independent Agency Search & Selection Company) has conducted a variety of specialist pitches ...
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World of Media: BBH retains Barclays account, Google takes down 6m bad ads a day, Spark Foundry wins MCM
The Media Online's weekly round-up of need-to-know global media stories.
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Agencies have undervalued themselves for too long, need to see their true worth
New Vizeum JHB MD Byron John sees the media agency space rapidly evolving, and is calling for agencies to quantify ...
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Clarity on Park Advertising, Meta Media and The MediaShop
The creation of Park Advertising last year, and the introduction of Meta Media alongside The MediaShop, has caused a bit ...
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Beyond the billboard into the Blue yonder
It’s no small task for marketing campaigns to stand out and have a lasting effect, they need to stimulate minds, ...
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