Inside the workings of the Publicis Machine
Publicis Machine has been making headlines this year, winning accounts, appointing a new managing director and creating innovative campaigns.
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Tag: clients
The platform revolution and its impact on consumers and media (with videos)
A delineated world, which has seen a platform revolution, is allowing consumers to be the editors of their own media, ...
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MediaHeads 360 – Ready to produce your campaign
The media industry’s fast pace demands innovative, cost-effective and easy solutions. MediaHeads 360, with its all-inclusive approach, is ideally positioned ...
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Agencies need to stop being punching bags for clients, stand up against unreasonable demands
Agencies must become more proactive, instead of passive, and need to grow some teeth to rebuild trust, a global media ...
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Are we laying bricks, or buying media?
When thinking about this blog in the midst of the daily humdrum, the story of the three bricklayers came to ...
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D2C brands know they must get past creative egos for ads that work
Earlier this week I participated in a lively discussion with two amazing direct-to-consumer advertising and marketing executives: Meryl Draper, founder ...
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