Tag: communications

In the age of digital transformation, it is critical to guide your target audience through the customer journey from interest ...

In assessing whether to outsource or insource there are clear advantages and disadvantages to the two choices facing marketing executives.

Netflix went live in South Africa on 6 January 2016. In 2015 and 2016 – there was another turning point ...

It used to be that journalism was the stronger player in the relationship, but now as a result of cuts ...

All of this time in the garden and hacking away at bushes gives you a lot of time to think ...

In simple terms, a PR professional is an ‘image or reputational shaper’, our business role is to generate positive publicity ...