Tag: communications

As the highest ranking official within a company, the CEO has many roles they need to fill. In addition, as ...

Whether you like it or not, AVE (advertising value equivalency) remains a popular way of showing how much value you ...

Like most of my peers in the marketing industry, I get inventors and clever thinkers contacting me with something new ...

The term ‘traditional PR’ should be scrapped from the industry’s language. If you’re saying you are doing anything ‘traditional’ now, ...

With a growing range of plant-based and meat-alternatives on the market and increasing interest among meat-eaters to engage in this ...

In an age where competition is fierce, brands need to inspire loyalty. Driven by new and progressive ideas and channels, ...