Big business threatened by increasingly fast communications
Don't look now but there's a new sickness on the horizon that is going to be even more devastating than ...
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Tag: communications
The role of CEOs as communications experts
As the highest ranking official within a company, the CEO has many roles they need to fill. In addition, as ...
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Media measurement and AVE values: here’s why it’s still a thing
Whether you like it or not, AVE (advertising value equivalency) remains a popular way of showing how much value you ...
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Without marketing and media exposure, a great idea is just a wink in the dark
Like most of my peers in the marketing industry, I get inventors and clever thinkers contacting me with something new ...
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Lean in to positive change in PR industry
The term ‘traditional PR’ should be scrapped from the industry’s language. If you’re saying you are doing anything ‘traditional’ now, ...
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How to market meat-free to meat-eaters
With a growing range of plant-based and meat-alternatives on the market and increasing interest among meat-eaters to engage in this ...
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