The case for advertising in the local paper
Extensive reader research into the effectiveness of local newspaper advertising shows that local press actively drives consumer action. Novus Media, ...
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Tag: community newspapers
Media24 confirms move to digital-first newspapers
Media24 has confirmed it is closing the print editions of Beeld, Rapport, City Press, Daily Sun and Soccer Laduma, as ...
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Reaching an engaged audience on the lookout for local advertising
Media24 recently presented the findings from research conducted using their Forum24 online panel. The results confirm a high level of ...
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Confessions of a newspaper junkie
The future of newspapers is community. From a marketing point of view – finely targeted communities. I think these small ...
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Excellence celebrated at Caxton Awards
Excellence was the order of the evening as Caxton celebrated its staff at the 29th annual Caxton Excellence Awards. Here ...
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Local newspapers – an impactful way to connect with the vast emerging market
Local newspapers are proving to have great reach for advertisers.
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