The AI revolution in search
Rapid advancements in AI are transforming Search Engine Marketing (SEM), a key component of digital engagement, write Dr Wouter Kritzinger ...
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Tag: Consumer
The rise of the ‘AI first’ trend in marketing
Over the past year especially, AI has moved from being a futuristic concept to a core tool used in modern ...
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The tribe with the cherry on top
I’ve always thought, but now know, that this tribe of South African 60-plussers are an untapped audience. They are high ...
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MRF and Plus 94 Research collaborate with ESOMAR for the latest MAPS
Three full calendar years of South African consumer insights across media consumption habits and product purchasing trends will be revealed ...
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Unlocking the full customer experience
In today’s rapidly evolving market, customer experience (CX) is a battleground for companies vying to secure a competitive edge. Globally, ...
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Should the media tell you when they use AI to report the news?
Artificial intelligence (AI) is transforming the media landscape, both for news organisations and consumers. Applications such as ChatGPT, Bard, and ...
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