Youth aren’t just shaping marketing but rewriting it
South African youth are driving marketing innovation through digital-first, creator-led strategies. Authenticity builds trust as consumers increasingly rely on creators, ...
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Tag: consumer behaviour
In a world full of noise, conversation is the last competitive advantage
Conversation beats reach: Brands grow through meaningful engagement, not just impressions and audience size. Listening is the new competitive advantage: ...
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Does South Africa’s growing middle market offer hope for the future?
The story of our middle market, as revealed by our data and all sorts of secondary sources over the past ...
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The psychology of consumer behaviour in the purchasing decision process
As a marketer, it is important to understand the consumer behaviour factors that influence decision making to best guide consumers ...
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Generational shifts are disrupting traditional business buying behaviors and necessitate reevaluating go-to-market strategies
Millennial and Generation Z buyers are more demanding, with 90% citing dissatisfaction with their vendors.
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Five ways to optimise digital engagement in 2023
After two world-changing years, 2022 was supposed to represent a return to normal for most businesses. It’s turned out to ...
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