Chicken Licken tops online conversation but KFC still leads sales, report finds
The number of South Africans reporting no fast-food purchases in the previous four weeks increased from three million in 2023 ...
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Tag: consumer behaviour
The marketer’s paradox
Marketing is shifting from campaigns to always-on AI systems. AI now recommends brands, making machine-readable content essential. Trust, structured data ...
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If you are not the answer, you are not in the game
AI is now Africa's primary decision engine, making inclusion in AI-generated answers essential. Share of answers has replaced share of ...
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Why you let down your guard on ads when scrolling on social media
Cognitive load changes how consumers respond to advertising Social media scrolling reduces critical thinking Credibility depends on evidence, not confidence ...
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The billboard is not the strategy
Township advertising requires cultural relevance, not just visibility South Africa's township economy is a major growth market Township OOH advertising ...
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Should brands stay neutral in our divided world?
Brand neutrality is now a strategic decision, balancing the risks of speaking out against staying silent. Authenticity matters more than ...
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