Throughout the course of the pandemic, consumers across the globe have realised vast behavioural shifts relative to their day-to-day lives — second-to-none being the way they shop online. Read more
The billions of folks who browse the internet every day are not up in arms about Google’s announcement last week proposing cohort-based targeting as the replacement for cookies. Read more
Covid-19 pushed some industries two to three years ahead of their expected timelines. Apps have been a case in point... consumers downloaded an astounding 218 billion apps in 2020. Read more
This year’s Kantar Dimenion study, titled ‘media and me’, investigates how brands, media owners and agencies can win in an increasingly personalised media world. Read more
Artificial intelligence, virtual reality, and voice are some of the key tech trends that will shift the media industry in the near future. Read more
Marketers need to look for incredibly rare ‘delta moments’, which hold the potential to dislodge habitual behaviour from the unconscious mind and leave shoppers open to new choices. Read more
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