Tag: consumer data

Strong first-party data is now essential, not optional, as cookie deprecation, privacy laws and AI tools reshape media buying. Brands ...

MRF MAPS now offers five full years of continuous South African consumer and media data, giving marketers a powerful long-term ...

Since its introduction last year, Woolworths’ MyDifference loyalty programme has marked a significant shift in how the retailer rewards, engages ...

For decades, marketers have been held hostage by gatekeepers, delayed surveys, synthetic panels, and shallow proxies for human truth. That ...

Dentsu South Africa proudly announces the launch of Merkury, a powerful new marketing platform developed in collaboration with Telkom, designed ...

Digital marketers can no longer merely be the people who load and optimise ads across programmatic ad platforms - they ...