Dentsu and Telkom partner to launch Merkury
Dentsu South Africa proudly announces the launch of Merkury, a powerful new marketing platform developed in collaboration with Telkom, designed ...
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Tag: consumer data
Digital marketing agencies need to tap into offline data to elevate performance for their clients
Digital marketers can no longer merely be the people who load and optimise ads across programmatic ad platforms - they ...
Read more#Dimension2020: Data delivers better advertising in an addressable world
The media world is more personalised than ever before, as consumers are increasingly spending time on their connected personal devices ...
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South Africans don’t trust companies to protect their data privacy
Research conducted at the University of South Africa has found there’s a huge disconnect between the privacy that consumers expect ...
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Micro moments, consumer insights and the future of media planning
Some big digital trends in 2019 are mapping the consumer journey, storytelling, social media that’s even more embedded in our ...
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Cultural shift: The MultiChoice journey towards transforming to a digital mindset
An important question pay-TV broadcasters are focusing on when looking at a shift from linear to digital segmentation is, “What ...
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