An important question pay-TV broadcasters are focusing on when looking at a shift from linear to digital segmentation is, “What if the consumers stop paying?” Read more
The reality is, relevant ads will improve our lives and we need to 'pay' publishers that produce quality journalism. So accept those few ads and support local publishers. Read more
What would be the outcome if we don't take steps to safeguard our private information? Are you prepared to become a parrot trapped in a gilded cage forced to echo its master’s words in excha... Read more
There are real opportunities in podcasting - both in additional revenue and marketing, but also in future-proofing the radio business as a whole. Read more
The intelligent interpretation of the big data that CRM systems deliver provide essential human truths and insights to be harnessed and channelled into advertising and media strategies. Read more
Some large brands like Unilever recently said the media business needs to take some responsibility for the way it enables broad messaging to the masses. Read more