Tag: consumer data

MRF MAPS now offers five full years of continuous South African consumer and media data, giving marketers a powerful long-term ...

Since its introduction last year, Woolworths’ MyDifference loyalty programme has marked a significant shift in how the retailer rewards, engages ...

For decades, marketers have been held hostage by gatekeepers, delayed surveys, synthetic panels, and shallow proxies for human truth. That ...

Dentsu South Africa proudly announces the launch of Merkury, a powerful new marketing platform developed in collaboration with Telkom, designed ...

Digital marketers can no longer merely be the people who load and optimise ads across programmatic ad platforms - they ...

The media world is more personalised than ever before, as consumers are increasingly spending time on their connected personal devices ...