Digital marketers can no longer merely be the people who load and optimise ads across programmatic ad platforms - they must also understand the customer metrics that drive the profitability... Read more
Research conducted at the University of South Africa has found there’s a huge disconnect between the privacy that consumers expect and are legally entitled to, and what organisations are doi... Read more
Some big digital trends in 2019 are mapping the consumer journey, storytelling, social media that’s even more embedded in our lives, improved voice recognition tech, the rise of chat bots, a... Read more
An important question pay-TV broadcasters are focusing on when looking at a shift from linear to digital segmentation is, “What if the consumers stop paying?” Read more
The reality is, relevant ads will improve our lives and we need to 'pay' publishers that produce quality journalism. So accept those few ads and support local publishers. Read more
