Tag: consumer engagement

Why are brands set on using Facebook as their main advertising channel? Is it not frustrating that one must spend ...

With an individual’s and content owner’s explicit permission, artificial intelligence could be a powerful creative tool for live experiences that ...

Something to think about: the rate at which emails prompt purchases is three times that of social media, and it ...

Ads that are emotionally engaging and build lasting and memorable impression are more effective than those that don’t. Somewhere deep ...

Ex-Apple CEO, John Sculley, recently warned finance companies that they should plan for radical change or prepare for obsolescence. He ...

As smartphones reach saturation point in developing markets and make up a significant part of phone ownership in developing nations, ...