Something to think about: the rate at which emails prompt purchases is three times that of social media, and it also delivers an average order value 17% higher. Read more
Ads that are emotionally engaging and build lasting and memorable impression are more effective than those that don’t. Somewhere deep down most of us know this; we just need to be reminded e... Read more
Ex-Apple CEO, John Sculley, recently warned finance companies that they should plan for radical change or prepare for obsolescence. He said financial incumbents were “…in a race for their li... Read more
As smartphones reach saturation point in developing markets and make up a significant part of phone ownership in developing nations, customers are demanding an entirely different way of enga... Read more
The age of using consumer touchpoint data to define targeting strategies is almost becoming defunct. In fact, many insights specialists would argue that we are still thinking in silos based... Read more
Next time you’re in a retail environment, look around you: when it comes to products, be it tech, FMCG or other, the marketplace is extremely cluttered. New brands are being introduced to th... Read more