Why are brands set on using Facebook as their main advertising channel? Is it not frustrating that one must spend a fortune on adverts in the hope that an audience you built organically actu... Read more
With an individual’s and content owner’s explicit permission, artificial intelligence could be a powerful creative tool for live experiences that would wow audiences. Read more
Something to think about: the rate at which emails prompt purchases is three times that of social media, and it also delivers an average order value 17% higher. Read more
Ads that are emotionally engaging and build lasting and memorable impression are more effective than those that don’t. Somewhere deep down most of us know this; we just need to be reminded e... Read more
Ex-Apple CEO, John Sculley, recently warned finance companies that they should plan for radical change or prepare for obsolescence. He said financial incumbents were “…in a race for their li... Read more
As smartphones reach saturation point in developing markets and make up a significant part of phone ownership in developing nations, customers are demanding an entirely different way of enga... Read more
