Go digital, or prepare to face obsolescence
Ex-Apple CEO, John Sculley, recently warned finance companies that they should plan for radical change or prepare for obsolescence. He ...
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Tag: consumer engagement
Forget mobile-first, it’s mobile-always
As smartphones reach saturation point in developing markets and make up a significant part of phone ownership in developing nations, ...
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Maximising consumer engagement in a brand-push war zone
The age of using consumer touchpoint data to define targeting strategies is almost becoming defunct. In fact, many insights specialists ...
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Why in-store activations are a vital point of engagement
Next time you’re in a retail environment, look around you: when it comes to products, be it tech, FMCG or ...
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Brand measurement out of step with age of empowered consumers
The way that most brands measure their investment returns from marketing and advertising is still largely based on traditional media ...
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Don’t do social media just because the cool kids are
One of the biggest frustrations that we face as we help businesses craft their social media strategies is the idea ...
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