The age of using consumer touchpoint data to define targeting strategies is almost becoming defunct. In fact, many insights specialists would argue that we are still thinking in silos based... Read more
Next time you’re in a retail environment, look around you: when it comes to products, be it tech, FMCG or other, the marketplace is extremely cluttered. New brands are being introduced to th... Read more
The way that most brands measure their investment returns from marketing and advertising is still largely based on traditional media thinking, and it is falling out of step with the demands... Read more
One of the biggest frustrations that we face as we help businesses craft their social media strategies is the idea that social media is a miracle cure for all that ails companies, says digit... Read more
If an ad shows up on a Web page, and it’s below the fold where no one can see it, did it make an impression? Cory Treffiletti asks the question, and finds some answers. The buzz this month i... Read more
