Tag: consumer engagement

As smartphones reach saturation point in developing markets and make up a significant part of phone ownership in developing nations, ...

The age of using consumer touchpoint data to define targeting strategies is almost becoming defunct. In fact, many insights specialists ...

Next time you’re in a retail environment, look around you: when it comes to products, be it tech, FMCG or ...

The way that most brands measure their investment returns from marketing and advertising is still largely based on traditional media ...

One of the biggest frustrations that we face as we help businesses craft their social media strategies is the idea ...

If an ad shows up on a Web page, and it’s below the fold where no one can see it, ...