Goodbye terabyte, hello zettabyte: Following the ones and zeros
As media and advertising people, we need to think about the intersection of where consumers find their content and how ...
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Tag: consumer insights
Serious play: No brand loyalty and unpredictable consumer behaviour
The latest ROOTS research has once again offered consumer insights to assist advertisers in understanding communities while building their brands.
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New strategy and human intelligence division for The MediaShop
Driven by a new human intelligence unit, The MediaShop is evolving its business strategy around deeper consumer insights and customised ...
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Micro moments, consumer insights and the future of media planning
Some big digital trends in 2019 are mapping the consumer journey, storytelling, social media that’s even more embedded in our ...
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Thoughts from Kagiso: Google yourself. Here’s why it’s important
Google yourself because there’s a multi-billion dollar personal data eco-system that keeps growing every milli-second of every day, charged by ...
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Facebook is a persuasion platform that’s changing the advertising rulebook
Facebook has evolved into a media and advertising giant. It’s helped create a new age of precise consumer insights.
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