Case study: Radio still the big winner in today’s data-led media game
This past March, the A Million & Change’ campaign, executed across Jacaranda FM and East Coast Radio, was the biggest ...
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Tag: consumer insights
Generation green: The youth’s eco impact
South Africa’s youth are increasingly showing a growing commitment to sustainability and recycling in their everyday lives. Recent insights show ...
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US brands top the charts in Kantar BrandZ 2025 ranking
US brands now comprise 82% of the total value of the Global Top 100, up from 63% in 2006, but ...
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From B2C to B2Me
We used to talk about brands speaking to people. Now, they must speak as if they really know people. Welcome ...
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What has, and hasn’t, changed since the pandemic
As businesses prepare to weather potential stormy economic conditions as a result of geopolitical and global economic trade uncertainty they ...
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Synthetic data: The AI revolution you didn’t see coming
Imagine yourself in the midst of an intense strategy meeting. The dialogue gets heated as each person vouches for the ...
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