Tag: consumer insights

The modern marketplace is louder than ever. Brands publish constantly, algorithms churn endlessly, and audiences are exposed to more messaging ...

Since its introduction last year, Woolworths’ MyDifference loyalty programme has marked a significant shift in how the retailer rewards, engages ...

The Marketing Research Foundation's milestone 20th release of the Marketing All Product Survey (MAPS) will be available from mid-November, and ...

This past March, the A Million & Change’ campaign, executed across Jacaranda FM and East Coast Radio, was the biggest ...

South Africa’s youth are increasingly showing a growing commitment to sustainability and recycling in their everyday lives. Recent insights show ...

US brands now comprise 82% of the total value of the Global Top 100, up from 63% in 2006, but ...