As we experienced the first-ever Black Friday (and Cyber-Monday) promotional phenomenon under lockdown, the dominance of online shopping platforms has become crystal clear. Read more
[PRESS OFFICE] A decade of media evolution has taken place in a few short months. In-home media consumption grew, while consumer confidence and ad spending declined during 2020. Read more
The new normal of working and eating at home under lockdown helped to drive strong performance in the IT and small domestic appliance segments. Read more
This year’s Kantar Dimenion study, titled ‘media and me’, investigates how brands, media owners and agencies can win in an increasingly personalised media world. Read more
Based on insight from a global qualitative COVID-19 consumer community, a considerable challenge faced by brands in a post-lockdown world is the phenomenon of ‘enochlophobia’. Read more
I can’t think of any business right now not interested in saving money, time and efficiency. A data-driven content marketing strategy will definitely help. Read more
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