This year’s Kantar Dimenion study, titled ‘media and me’, investigates how brands, media owners and agencies can win in an increasingly personalised media world. Read more
Based on insight from a global qualitative COVID-19 consumer community, a considerable challenge faced by brands in a post-lockdown world is the phenomenon of ‘enochlophobia’. Read more
I can’t think of any business right now not interested in saving money, time and efficiency. A data-driven content marketing strategy will definitely help. Read more
With most consumers in South Africa being brand fugitives, i.e. not loyal to a single brand, brands must work hard to attract and retain them. Read more
A trip to Limpopo for a digital media strategist to immerse herself into what the province had to offer, and to gain insights for her work, went beyond preconceived expectations. Read more
As media and advertising people, we need to think about the intersection of where consumers find their content and how that content makes them feel. The best way s is to really mine the data... Read more
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