consumer insights | The Media Online

Online FMCG shopping leapfrogs five years

Posted By: TMO Contributoron: November 30, 2020In: Research

As we experienced the first-ever Black Friday (and Cyber-Monday) promotional phenomenon under lockdown, the dominance of online shopping platforms has become crystal clear. Read more

2021 Media trends and predictions

Posted By: TMO Adson: November 19, 2020In: Kantar Press Office, Media business

[PRESS OFFICE] A decade of media evolution has taken place in a few short months. In-home media consumption grew, while consumer confidence and ad spending declined during 2020. Read more

Device penetration rises in South Africa as digital becomes the new normal

Posted By: TMO Contributoron: November 04, 2020In: Mobile

The new normal of working and eating at home under lockdown helped to drive strong performance in the IT and small domestic appliance segments. Read more

#Dimension2020: Media and Me – winning in a personalised media world

Posted By: TMO Contributoron: May 28, 2020In: Research

This year’s Kantar Dimenion study, titled ‘media and me’, investigates how brands, media owners and agencies can win in an increasingly personalised media world. Read more

‘Enochlophobia’: A post-COVID phenomenon

Posted By: TMO Contributoron: May 11, 2020In: Agencies

Based on insight from a global qualitative COVID-19 consumer community, a considerable challenge faced by brands in a post-lockdown world is the phenomenon of ‘enochlophobia’. Read more

Seven tips for a data-driven content strategy

Posted By: Charis Apelgren-Colemanon: September 03, 2019In: Digital

I can’t think of any business right now not interested in saving money, time and efficiency. A data-driven content marketing strategy will definitely help. Read more