A trip to Limpopo for a digital media strategist to immerse herself into what the province had to offer, and to gain insights for her work, went beyond preconceived expectations. Read more
As media and advertising people, we need to think about the intersection of where consumers find their content and how that content makes them feel. The best way s is to really mine the data... Read more
The latest ROOTS research has once again offered consumer insights to assist advertisers in understanding communities while building their brands. Read more
Driven by a new human intelligence unit, The MediaShop is evolving its business strategy around deeper consumer insights and customised campaigns. Read more
Some big digital trends in 2019 are mapping the consumer journey, storytelling, social media that’s even more embedded in our lives, improved voice recognition tech, the rise of chat bots, a... Read more
Google yourself because there’s a multi-billion dollar personal data eco-system that keeps growing every milli-second of every day, charged by data from you. Surely you want to know what you... Read more
