Tag: consumer insights

Focus on the channels where your audience is most active, which can be determined by behavioural data.

Consumer insights are the lifeblood of brands wanting to connect with people in an authentic manner. New global research by ...

The South African Audience Research Foundation (SAARF) has proposed a new marketing research currency to replace AMPS. Michael Bratt attended ...

Real-time and rapid-time research is where market research is going, in fact where it is at right now, writes Brad ...

I was intrigued to discover that the Media24 Lifestyle division recently carried out a survey on the ‘modern family’. This ...

The rapid adoption of technology has changed the way most consumers are engaging with brands in a digital world. Marketers ...