Tag: consumer insights

The South African Audience Research Foundation (SAARF) has proposed a new marketing research currency to replace AMPS. Michael Bratt attended ...

Real-time and rapid-time research is where market research is going, in fact where it is at right now, writes Brad ...

I was intrigued to discover that the Media24 Lifestyle division recently carried out a survey on the ‘modern family’. This ...

The rapid adoption of technology has changed the way most consumers are engaging with brands in a digital world. Marketers ...

Brand intelligence research firm, the Ornico Group, has continued to diversify its business, entering into a new joint venture. Michael ...

We are living in the 'Age of the Customer' which means consumers are now shaping business strategy. Customers expect consistent and ...