Getting closer to consumer minds in more ways than one
Brand intelligence research firm, the Ornico Group, has continued to diversify its business, entering into a new joint venture. Michael ...
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Tag: consumer insights
Customer-centric strategy in the Age of the Customer
We are living in the 'Age of the Customer' which means consumers are now shaping business strategy. Customers expect consistent and ...
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ROOTS is back! And it’s bigger than ever (with pics)
ROOTS is back! The 2016 edition of the consumer insights research has been broadened and its results reinforce those from ...
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Cutting through the digital transformation hype and jargon
Words… words … words ... When I speak to clients, I hear many different interpretations of what “digital transformation” is, ...
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Ten years later, and it’s only just begun
In the 10 years since Habari Media launched, much has changed in digital realm. The sales house turned 10 years ...
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Profile of South Africa’s (cash flush) gay consumers revealed
A comprehensive research project delving into the consumer profile of South Africa’s gay and lesbian community has been completed. Lunch ...
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