Contract crunch: Why CMOs must get closer to the fine print
The IAS Media Assurance Masterclass Series reveals 70% of procurement professionals are overwhelmed by marketing contracts while agencies quietly exploit ...
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Tag: contracts
The elusive signature: Sign of the times?
It’s a go… all parties are on board and happy with the KPIs, SLAs and potential ROIs. The only thing ...
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How to secure sound contract renewals in 2023
As the new year gets into full swing, businesses are hard pressed to secure contract renewals. Contract renewals are essential ...
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Four things Covid-19 has shown us on client-agency relationships
The past two years have been undeniably tough for advertisers and their agency partners. We’ve all been compelled to evolve ...
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How to be risk aware with your media contracts
In a year that is turning out to be pitch heavy, anyone working in media and marketing may find themselves ...
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Task of the intermediary: Walking clients through hard choices
Marketers are usually open to new ideas and embrace them, but when it comes to implementation, then nerves and uncertainty ...
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