You can now build a brand without using TV
OTT, digital TV, streaming -- whatever you call it, the options for delivering a targeted message are strong. There’s also ...
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Tag: Cory Treffiletti
Salespeople: mind your manners — and maybe use LinkedIn
I find the sales outreaches on LinkedIn to have better manners, get to the point, but be rooted in more ...
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Welcoming re-humanisation of brand, customer experience
Pop quiz. What have you been missing for the last 18+ months? Answer: In-person, human interaction on a broad scale.
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A cookie by any other name is still a cookie — even if it’s an Apple
The ad industry is going on a diet forced upon us by an oligopoly of internet companies who clearly do ...
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Marketers are new action heroes
Today’s marketers are able to become the 'action heroes' of their respective organisations. Marketers take action on the insights gleaned ...
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All online advertising rules are broken – and that’s OK
It’s good that the rules are broken. If the rules always applied, this whole industry would be super-boring. The lack ...
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