Vaughan Croeser named Loeries Marketer of the Year
Vaughan Croeser, vice-president of marketing at South African Breweries (SAB), has been named Loeries Marketer of the Year for his ...
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Tag: creative campaigns
Digital marketing’s creativity crisis began before AI
Marketing's creativity crisis started before AI, with metrics overtaking creative instinct Over-optimisation has made many brands look and sound the ...
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How SAB maintains its longevity as a cultural powerhouse
Back in November 2024, South African Breweries (SAB) won an effective nine gongs at the Effies South Africa awards ceremony. ...
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Shedding light on creative campaigns
From powerbanks, to generators, solar panels to inverters, we’ve all found ourselves looking at an app (on a hopefully fully ...
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