Always-on influencer programmes offer more safety to creators who can stop chasing brand deals and can instead focus on coming up with better creative ideas and content. Read more
The local influencer marketing landscape has transformed significantly from the early days of simple product mentions and celebrity endorsements. Read more
Ultimately the Web3 vision is a new organisational model, where community members are investors, clients, promoters and team members at the same time. Read more
The original marketer’s conundrum of whether to TikTok or not, is today less so ‘how’ and more so ‘when’. Read more
In a country where the unemployment rate is already ridiculously high, the new Copyright Amendment Bill poses a threat to even more livelihoods within the creative industries. Read more
