New CEO promises brighter future for state’s media development agency
After years of management issues and dismal financial performance, the Media Development and Diversity Agency (MDDA) has a new CEO ...
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Tag: Daniel Steyn
Massive staff costs at state agency supposed to fund media
The MDDA is the statutory body responsible for developing media projects in South Africa. There appear to be serious governance ...
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Dial it back: The importance of OOH basics in reaching the connected consumer
The future of OOH media, in South Africa and for our neighbours to the north, is digital and mobile. While ...
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Out of home, switched on and full of opportunities
Two of the most common questions out of home agencies face are: What is OOH? And why do you have ...
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