How the wrong audience can kill the right campaign
Worried your campaign isn’t landing? Before you blame the creative, the offer, or the platform, take a closer look at ...
Read more
Tag: data marketplace
Why smart brands adopt an always-on audience strategy
For years, digital advertising has followed the same pattern: run a campaign, target an audience, track performance, report on ROI, ...
Read more
Commercial ecosystem emerging as the data marketplace evolves
The stakes are currently being placed in the ground. The next great commodity will be data — and you can ...
Read more
