From viewable to verified: Who really views your ads online?
Context is critical when planning media. What digital audience verification will enable is the same metric speak across all media ...
Read moreDetails
Tag: data science
What didn’t change the world of advertising in 2018, and probably won’t in 2019
From blockchain to AI, here are some of the trends and technologies whose hype exceeds their real-life impact. And a ...
Read moreDetails
Data, storytelling and the zen of marketing management
Data is still core to being a successful marketer, but there’s a more tangible consumer resistance rooted in privacy as ...
Read moreDetails
What does A.I. really mean for marketers?
The buzzword at CES, and what will probably be the buzzword for all of 2017, is 'A.I'. I guess I ...
Read moreDetails
