How do we value media? What is the value proposition that it carries? Is it readership or viewership? Is it the income of the audience? Is it audience reach? Is it the cost of operations for... Read more
Context is critical when planning media. What digital audience verification will enable is the same metric speak across all media channels. Read more
From blockchain to AI, here are some of the trends and technologies whose hype exceeds their real-life impact. And a prediction of a game changer for 2019. Read more
Data is still core to being a successful marketer, but there’s a more tangible consumer resistance rooted in privacy as a result of the recent Facebook issues. Read more
The buzzword at CES, and what will probably be the buzzword for all of 2017, is ‘A.I’. I guess I should actually refer to this as the buzz-acronym, since A.I. stands for artifici... Read more
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