Brands have an exciting opportunity to prioritise first-party data now to win long-term
POPIA is just another step in the long journey towards consumer privacy and should be welcomed, and brands making strategic ...
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Tag: data strategy
Embracing blockchain in marketing and advertising
The role of distributed ledger technology (DLT), or blockchain, in the coming years can be compared to that of cheap ...
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Which comes first: The data or the story?
The data-story debate has only just begun, but it has the potential to carry the same weight as that of ...
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Making the best use of data to build a successful digital strategy
Having a solid digital strategy that appropriately incorporates the vast amount of data at their disposal is essential for publishers, ...
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Does dirty data detract from your day?
How much time do you spend with dirty data? Are you even thinking about the time lost trying to clean ...
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