Bringing brand data to programmatic
The question of how we measure advertising success is not new.Whether it is about an immediate response, building long-term brand ...
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Tag: data
Shooting from the hip: Online video in a nutshell
OPINION: A few days ago I went to a talk on 'online video'. The essence of the presentation was to ...
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Digital and data’s relentless transformation of media industry continues
Digital and data are rolling over the legacy establishments of the media industry, writes Dave Morgan. Events this week reminded ...
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Briefly… Acceleration and SABMiller big winners at the Data Storytelling Awards
Acceleration and SABMiller have emerged as big winners at the Data Storytelling Awards, Marketing Week’s celebration of achievement in using digital ...
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The new creatives are data geeks too
Cannes is about creative, but this year the creative conversation was laced with something more than rosé – it was laced ...
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The consumer touch: Understanding the value of touchpoint data
Media has evolved from being a mechanism of relaying information to a vessel hosting conversations. It has shifted from channelling ...
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