Educate, Don’t Oversell, To Battle Data Fatigue
Buzzwords run rampant this time of year, as everyone readies their predictions for the coming 12 months. Pundits prognosticate about ...
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Tag: data
Which comes first: The data or the story?
The data-story debate has only just begun, but it has the potential to carry the same weight as that of ...
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Three key components of the digital transformation of newsrooms
Dmitry Shishkin, digital development editor at BBC World Service Group, says it is important to recognise that everyone is a ...
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Bringing brand data to programmatic
The question of how we measure advertising success is not new.Whether it is about an immediate response, building long-term brand ...
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Shooting from the hip: Online video in a nutshell
OPINION: A few days ago I went to a talk on 'online video'. The essence of the presentation was to ...
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Digital and data’s relentless transformation of media industry continues
Digital and data are rolling over the legacy establishments of the media industry, writes Dave Morgan. Events this week reminded ...
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