The latest ROOTS research has once again offered consumer insights to assist advertisers in understanding communities while building their brands. Read more
Despite most magazines in South Africa struggling with circulation numbers, faced with tough times, there are still many positives in the sector. Read more
Publishers have to deliver reader value, develop new revenue sources, and stop thinking simply in terms of print in order to stay relevant in a multi-platform world. At first glance, the leg... Read more
Ten years ago, I bought a magazine and read it and that contributed to its sales and measures used by marketers and agencies. Editorial and sales teams had one deadline to worry about before... Read more
Three months ago I wrote about the inspiring coffee klatch that I had enjoyed with some of the Caxton Magazines team discussing their approach to branded content. It was therefore, with some... Read more
Caxton has officially launched its latest offering, Caxton TV. At an event at its offices in Randburg the media group unveiled more details about its new venture. Michael Bratt attended the... Read more
