There's a reason TikTok and Reels are so popular. These short-form videos are engaging and entertaining, and can leave a lasting impression. Read more
We're already seeing the impact Gen Zs have on Millennials and Gen Xs when it comes to brand selection, online behaviour, and customer engagement. Read more
Today, e-commerce finds people shopping from the comfort of their home, and social commerce means they’re still shopping while being social on their preferred platforms such as Instagram Che... Read more
The nature of advertising shifted drastically over the last year. Not only are consumers seeing less experiential and traditional advertising due to Covid-19, they’re also growing tired of t... Read more
A major takeaway from the pandemic is that it permanently changed consumer behaviour, both online and offline, and marketing professionals, businesses and organisations need to adapt to this... Read more
The scale of disruption has forced communications agencies globally to rethink their strategies, which, for many has meant a radical pivot to be more digital. Read more
