SA youth: accessing the heart of this powerful buying market
South African youth see the brands/companies/products/services that they engage with as an extension of themselves, and as such should hold ...
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Tag: devices
The young South African gaming market
In February 2023, TrendER/infoQuest, a South African online research company, conducted a survey among young South Africans to assess their ...
Read moreTotal TV share vs Broadcast TV share: how this impacts campaign planning
A key objective for 2023 for the BRC is the TAMS measurement of alternative devices used in the home to ...
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IAB report: A digital news publisher’s perspective
The decision by the IAB SA Research Council to conduct an online news consumption and behaviour survey on IAB SA ...
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Covid-19 puts a spin on the implementation of POPIA, thanks to remote use of personal devices
The enactment of POPIA is just weeks away. How can a company ensure its employees protect any personal data that ...
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Device penetration rises in South Africa as digital becomes the new normal
The new normal of working and eating at home under lockdown helped to drive strong performance in the IT and ...
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