Squeezed: Constraints to digital media’s share of revenue
If digital media wants an equal share of available revenue, it’s going to have to be a lot more creative ...
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Tag: digital adspend
Definitive IAB study on digital adspend kicks off
South Africa's Interactive Advertising Bureau (IAB), working with PricewaterhouseCoopers (PwC) has launched its third study on digital adspend in the ...
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New media now mainstream media, so where’s the adspend?
New media! That is how many people still refer to digital. But my question is, how can something that has ...
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How soon will traditional media disappear?
One thing is a certainty: traditional media will come to an end. It’s simply a question of when, not if, ...
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Making a case for measured, substantiated digital debate
'Defensive and disappointing' would be a fair assessment of the response by Interactive Advertising Bureau (IAB) chair and Native managing ...
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Ten years later, and it’s only just begun
In the 10 years since Habari Media launched, much has changed in digital realm. The sales house turned 10 years ...
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