Related Articles

2 Comments

  1. 1

    Alan Morrissey

    Spot on Richard, we all need to put pressure on Nielsen to get Adex right which means putting pressure on the publishers to submit figures regularly and accurately.

  2. 2

    Les

    Very well written Richard, for example at Maroela Media we have seen a growth of 40% over the last 2 months alone, with more than 700 000 unique browsers (GA/EM2015/5) and still ad spend is slow to follow! It amazes me and the mindset has to change! Clients don’t realise the potential and what can be achieved!

Comments are closed.

Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.