Tag: digital advertising

What do Amazon, Temu, and Shein have in common? Big budgets and an aim to gain a foothold in South ...

Melissa Humphry is a media director at The Digital Media Collective, one of South Africa’s most successful digital agencies, where ...

Conversations and trends are happening, and it doesn’t require a brand to be present to do so. That’s why, when ...

Digital advertising spend is between 21% and 40% of total advertising spend in South Africa. Internet advertising remained at 34% ...

Influencer marketing has witnessed a remarkable evolution in recent years, transforming the way brands engage with their target audience. As ...

It makes sense to advertise in the digital sphere. It’s where people are spending a large chunk of their time ...