Tag: digital marketing

For years, digital agencies and publishers have tried to sell the value of their medium by attacking traditional media such ...

The year 2012 was marked by a lot of change in the digital space from the continued penetration by mobile ...

With the threats of limiting alcohol advertising and marketing becoming increasingly loud, the global alcohol industry is becoming more proactive ...

In Facebook there’s a relationship status for ‘it's complicated’ - and that's what it's starting to feel like in the ...

Most publishers are struggling to monetise their online operations in a world where advertising revenues are under pressure and audiences ...

The client/agency relationship continues to feel the strain from an evolving media ecosystem and a demanding business climate, writes Jason ...